H&M’s newest collection sends the message that clothing has no gender. The chain has announced its first-ever unisex collection, a 19-piece collection of denim basics called Denim United.
Other brands (Zara, for example) have started exploring the unisex space, but H&M’s collection pushes the envelope a bit more on what’s offered; for example, the collection includes a unisex dress.
“It is very natural for us to launch a unisex collection as fashion is constantly evolving and intersecting and today we see there are no boundaries in democratic style,” H&M spokesperson Marybeth Schmitt said in a press release. “Fashion should always be inclusive.“
And indeed, this collection, which will officially launch online on March 23, comes at a time when H&M is inching ahead of other major, mainstream retailers when it comes to being progressive and inclusive. It’s the same brand, after all, that has hadtransgender models in its ads, as well as walking on its runways, and has featured hijabi models as well.
